Drync App Raises $900K to Scan Wine Label to Learn, Rate, Share, and Purchase

Wine cellar image via christmasstockimages.com

Wine cellar image via christmasstockimages.com

Original Content by Mobile.pro

Leading wine app developer Drync launched its mobile app for iOS devices to instantly purchase nearly any wine by scanning its label. In addition, the user can learn detailed information about the wine, see recommendations from top wine experts, rate it themselves, take personal notes on the wine, and share it on social media just from scanning it.

Users can scan the wine label from the bottle itself as well as from magazines, billboards, and images from their computer. Indeed, by using an image-recognition feature the breakthrough app has rightly been dubbed the “Shazam for Wine.”

The free app, just out of Beta, consists of more than 30,000 wine partners, allowing users to purchase wines in forty-one states and offers instant identification of over 1.7 million wines.

With $900 thousand from angel investors, the startup hopes to soon expand availability to Android devices.

“The Drync team has developed an elegant solution to an age-old problem for wine drinkers: ‘I love this wine. Now, where can I get it?’” said lead investor Mark Hastings. “Drync is the only product on the market that bridges the gap between trying a wine you love, remembering it, and buying it again. Drync has the potential to completely change how people discover and buy wine.”

Estimates find the U.S. wine market to exceed 100 million wine drinkers and $34 billion in sales. Retailers are estimated to stock roughly 1,000-2,000 wines or just under two percent of all wines. A survey by Drync found that nearly all respondents wish they were able to recall the label and store from which they found the wine.

“The wine industry is a very large market that has not enjoyed the explosive growth that other sectors have from technology innovation, but this is about to change,” said Brad Rosen, CEO, Drync.

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